New Book Released: "The Client Centric Protagonist"
The Client Centric Protagonist
Happy to share that my third book titled "The Client Centric Protagonist" is out!
Delighted that this book as been included in the subject precis of College of Defence Management (CDM) as a useful reference, where mid and senior level military officers across Indian Air Force, Indian Army and Indian Navy are trained on latest management concepts.
Book's Theme
How can I, as an individual, become more client-focused?
How can we, as a company, foster client-centered transformation and culture?
If you are looking for answers to the two questions mentioned above, then this is your book.
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“At the core of every business are our clients, stakeholders & employees. This fact is irrespective and irrefutable in any kind of business one is pursuing. Client centricity, actionable thought processes and tools illustrated in a down to earth narrative by Neil……a must read for all who are aspiring to build a lasting organization.”
—ARJUN DOSAJ, Managing Partner & CEO, Avista Asset Management, Singapore
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What to expect from the book...
I have presented the answers as a story of Parth, an Indian Army veteran who joins a specialty chemicals company called SPKEM as an account manager. Without the requisite domain knowledge, will he steer himself and his organization from a brewing storm?
Over 300+ books have been written on this topic, so why one more? In my 25 years in the industry, I have closely studied organizations in B2C, as well as B2B, through the lens of their policies, processes, technology, culture, and people, and at the same time listened to their client-side stories.
Client Centricity is a perpetual quest for most organizations, and a lot has been accomplished, but CXOs are still curious as to why all this doesn’t translate into business growth and why are clients leaving? What do clients value?
I have provided you workable methods, not empty promises. It presents a planned program with approaches, tools and tips for account managers, business development managers, customer success managers, business heads, CXOs, entrepreneurs, consultants & business students.
The book presents the 7 Acts of Client Centric Professional, Client Centric Value Plan, Stakeholder Engagement, 3Level Client Centricity Framework and Human-to-Human (H2H) approach.
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“The Client Centric Protagonist—one amazing professional adventure. A must read for any client facing professional. It gives a holistic approach on engaging with a client and create better value proposition for them.
A well-articulated 7 acts of client centricity would vibrate in the minds of every professional, who aspires to be become client centric.”
—J THANGARAJAN, President Director, PT TVS Motor Company, Indonesia
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Buy this book now..
This book is available in Paperback and Kindle Version for World-wide distribution. You can easily pick it up in Amazon.
Grab your copy now
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